Network Marketing is a model of direct marketing of products or services between the seller and the final consumer without external persons or intermediaries, which emerged in 1940 in the United States and remains in force until today. It is also known as multilevel marketing. Perhaps you know someone who is dedicated to selling products or recruiting salespeople from Avon, Mary Kay, Herbalife, among others, because they are dedicated to Network Marketing.
These companies are responsible for producing the product or service, creating the website, as well as researching to improve the product, logistics and global marketing. But they also seek to recruit a series of promoters who are in charge of direct sales and of designing and executing more local marketing strategies. At the beginning, the people who were dedicated to this business tried to sell the product mainly to friends, acquaintances or relatives. But the digital transformation has changed the rules of the game and the marketing of these products has become professionalized to such an extent that it is now important to consider and execute marketing and social media strategies to close a greater number of sales. Therefore, the importance of using the different digital platforms to publicize the products or services and promotions, which allow you to build a network of buyers and that they, in turn, can be a means to expand your potential customer data.
Al the beginning, you will receive a commission for each sale you make and then as you progress, you may even have to have a team of salespeople to help you offer the products to your target audience. This type of business is ideal for entrepreneurs who want to become their own bosses and have the possibility to manage their time; In addition, when selling a brand that already has prior recognition, you do not have to make a greater investment and you set your own goals based on your activity.
If you have decided to start a business in Network Marketing, take into account and evaluate the various options that exist in the market. With imagination, dedication and a good communication strategy, you can optimize and automate a plan with which you will be able to sell all kinds of products or services.
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Last modified: August 22, 2022